THE PROSKE AGENCY EXPANDS ITS TEAM
PRESS RELEASE
Claudia Meyerer and Elena Albrecht head SMM Teams
Claudia Meyerer and Elena Albrecht will be the new Account Directors for well-known international customers from a wide range of industries. Both will take over six-person project teams with a focus on SMM – Strategic Meeting Management programs. Proske is regarded worldwide as an SMM expert. The tasks of the two new managers also include the expansion of existing accounts and the acquisition of new customers.
Claudia Meyerer, an event and project manager with many years of experience in the pharmaceutical sector, among others, has come back on board at the Rosenheim-based company. She earned her degree in European Business Studies and previously worked for Proske in various positions from 2014 to 2017, most recently as Senior Project Manager Meetings & Events. She brings extensive experience in workforce planning and development. Most recently, she managed an eleven-person congress team at Amgen Implant/GBT Germany and completed training as an Agile Project Manager/Coach and New Work Expert.
Another familiar face in the Proske team is Elena Albrecht. She has been working for Proske in various positions since 2015. Most recently, she acted as an account manager for the owner-managed event management and marketing agency and was able to win framework agreements with new international customers for virtual projects and SMM last year, which was a very critical year for the industry. In the process, she successfully opened up new industries for Proske. Elena Albrecht’s other professional stations include ÖH Innsbruck and Makino Europe, where she was Event Marketing Manager.
About Proske GmbH
Proske GmbH has been offering customized solutions in 360°service for marketing and event management since 1986. Their expertise includes the development and implementation of Strategic Meeting Management Programs (SMMPs) – individually tailored to the specific requirements of each company as well as the execution of digital and non-digital events nationally and internationally on six continents.
August 2021
more news.

IN THE MEDIA
Unternehmer.de
Bridge between boomers and gen z: How to succeed in modern event planning
In this article, our Co-CEO Larissa reflects on modern event planning, focussing on the great opportunities that come with sustainability and digital innovation in the event industry, to not only cater boomers and Gen Z participants, but ultimately combine generations.
December 2024

IN THE MEDIA
UMWELTDIALOG
Strategic opportunities for SMMPs in Europe and the USA.
Since our expansion into the US market, we have been able to develop our core business for Strategic Meeting Management Programmes (SMMP) in the Meetings & Events market segment. This article reflects the different considerations required in the US market, in comparison to Europe.
October 2024

IN THE MEDIA
GCB.de
The future of event planning – How data is revolutionizing the industry
Nicole Deisenhofer, Director of Strategy & Innovation at Proske, illustrates in this guest article the importance of data collection, analysis and protection for the future of the event industry.
November 2024

IN THE MEDIA
UMWELTDIALOG
How to make events sustainable
Sustainability is slowly taking center stage in events. Companies like Proske are pioneering eco-friendly practices to join the efforts of the industry. This article reflects on challenges but also provides insights into our recent engagement with the UNGC SDG Innovation Accelerator initiative.
October 2024