Accelerating Innovation and Growth in the U.S. Meeting and Event Management Industry
New York, NY, October 10, 2023 – Proske a global leader in strategic meeting and event management solutions, is proud to announce the appointment of Toby Frowen as Vice President U.S. In her new role Toby will lead the entire U.S. operations of Proske Inc. and report directly to the Co-CEOs. Toby brings a wealth of experience, having worked across diverse roles, including supplier, client, consultant, and software specialist, making her the perfect addition to Proske’s dynamic team.
Toby’s impressive journey in the Biotech and Pharmaceutical industry has equipped her with unique perspectives. She has excelled as both a supplier and a client, with her work as Global Program Lead for Amgen, one of the industry’s giants, standing as a testament to her expertise.
In her new role at Proske Inc., Toby aims to increase the company’s presence in the industry, while also modernizing Strategic Meeting Management Programs with the existing client base. Her vision for innovation aligns seamlessly with Proske’s commitment to transforming the industry. She says, ”Proske as an agency comes with unique service offerings that I am excited to bring to the US market. Rene, Larissa & I have been connected for so long and I am truly honoured to now become part of the growing team.“
Co-CEO Larissa Steinbäcker expressed her enthusiasm about the decision, stating, “We are extremely happy to have Toby on our side to continue building our US business. Toby was a former client serviced by Proske, and we could not have a better testimony as her now working with us.”
Chairman Rene Proske adds: “We recognize the enormous potential for Proske in the United States, and Toby’s innovative and sustainability-driven approach is set to drive our success in this market. She is not only a professional asset but also a great person who embodies our values.”
With Toby’s leadership, Proske Inc. is prepared for an extraordinarily successful market entry in the United States, building upon the strong foundation laid by our European team. Our continued growth trajectory, which has more than doubled since 2019, is set to continue with this exciting step, resulting in another success story for Proske, this time on American soil.
Proske is a German-based meetings & events agency that offers innovative and effective solutions to complex problems. With 37 years of experience in the industry, Proske is a pioneer in Strategic Meetings Management (SMM) and excels in organizing live, virtual, and hybrid events. The company’s strategic approach, technological know-how, and creative expertise help clients reach and exceed their goals.
Being global is an integral part of Proske’s DNA. The company takes pride in its strong and experienced team, which includes an in-house sourcing, creation, production and digital department, all working under a single directive umbrella.
For more information about Proske, visit: www.proske.com
Proske’s LinkedIn: www.linkedin.com/company/proske
For media inquiries, please contact:
Proske Inc., 80 Pine Street, Floor 24, New York, NY 10005, USA Phone: +1 (646) 537-7629