Medical-Canabis MEDICAL CANNABIS
TRAININGS.
TRAINING SERIES FOR HCPS (MDS AND PHARMACISTS) LIVE / HYBRID / VIRTUAL EVENT

EVENT TYPE
TRAINING SERIES FOR HCPS

EVENT CATEGORY
LIVE / HYBRID / VIRTUAL

LOCATION
GERMANY, VARIOUS CITIES / VIRTUAL

PAX
ABOUT 500+ PER EVENT

SERVICES: CONSULTING, CONCEPT, DESIGN, CME ACCREDITATION, EXECUTION

CHALLENGE & SOLUTION

Our clients’ goal was to increase awareness and knowledge on medical cannabis, by creating an independent training platform for HCPs.Proske developed an appealing event and community concept which evolved and grew during the past three years.

Consulting Highlight

Intersectional trainings from MD and pharmacist perspectives creating a bigger picture of the process and cooperation of both institutions.

The Medical Cannabis Trainings® were rolled-out with a 10-cities series of live f2f events in 2019, an online community was added in mid of 2019 to expand the offer by adding training videos, FAQs, case studies and a forum. In 2020 a roadshow of 20 cities was planned but cancelled due to the COVID-19 pandemic. We proposed a virtual training series of pre-recorded short and crisp “Insight Sessions” following an onsite live Q&A with the expert. Due to high interest the series has been extended and multiple hybrid events are being planned continuously.

PRODUCTION / TECHNOLOGY HIGHLIGHT

Professional onsite recording of the virtual “Insight Sessions” at the speakers preferred location to guarantee corporate setup and a high-quality production, whilst taking all measures to be COVID-safe.

Creative Highlight

Corporate Design development and creation of the brand “Medical Cannabis Training®” based on the client’s briefing and needs.

DR. ANGELIKA SCHNEIDERS

Head of Marketing & Sales Medical Cannabis
CC Pharma GmbH

Aphria & CC Pharma have recognized the need for professional training in the field of medical cannabis and brought Proske on board in 2019 as a strong partner. Together we developed and established the brand “Medical Cannabis Training®” which consists of onsite trainings, interactive webinars and a constantly growing virtual community platform.

We are thankful to have found a reliable partner in Proske, who supports us in all stages of strategic planning for existing and upcoming formats and execution of high-quality events.