Press release

We are proud to share our latest feature in the special issue “Neues Arbeiten und Lernen” (“New Ways of Working and Learning”) by DIE WELT, where we explore the pivotal role of XR applications and digital twins in driving Germany’s future towards digital transformation. Our article, “Auf dem Weg zur digitalen Transformation” (“On the Path to Digital Transformation”), provides an in-depth look at how these technologies are not just shaping the future of work and education but are becoming essential elements of innovation and connectivity.

Larissa Steinbäcker, Co-CEO and innovation expert at Proske & magnid, highlights the transformational shift witnessed in recent years, emphasizing that digital transformation is no longer an option but a necessity. The global integration of workforces and the shift towards mobile working and digital meetings mark the path forward.

Our Co-CEO Markus Struppler, a specialist in the field, underscores the efficiency and enhanced human-company relationships fostered by XR applications and digital twins. These technologies enable complex subjects to be presented in an understandable, visual, and playful manner, creating immersive experiences that overlay or completely reconstruct the physical world with digital information.

Digital twins, such as those offered by magnid, play a crucial role in enhancing employee engagement by providing immersive virtual representations of physical spaces or objects. These not only foster a sense of community but also cater to individual needs like reducing travel. They enable innovative learning and skill development methods, keeping pace with the dynamic demands of the job market.

Incorporating XR applications into everyday professional life allows for the training of complex tasks in simulated environments, reducing the need for expensive physical equipment and improving work quality through efficiency and error reduction. These technologies pave the way for global, inclusive, and sustainable collaboration and education. The Metaverse, as a visionary concept, brings together various XR applications in a comprehensive virtual world, opening new dimensions for education, product presentations, and networking.

Standing at the threshold of a significant digital era, we hold the key to this future. By promoting education, advancing the workplace, and integrating innovative technologies, we are not only participating in this critical journey but actively shaping it.

Explore our full insights and the valuable collection of topics in the “Neues Arbeiten und Lernen” issue by DIE WELT, available here, and join us in embracing the digital transformation.