THE PROSKE AGENCY EXPANDS ITS TEAM
PRESS RELEASE
Claudia Meyerer and Elena Albrecht head SMM Teams
Claudia Meyerer and Elena Albrecht will be the new Account Directors for well-known international customers from a wide range of industries. Both will take over six-person project teams with a focus on SMM – Strategic Meeting Management programs. Proske is regarded worldwide as an SMM expert. The tasks of the two new managers also include the expansion of existing accounts and the acquisition of new customers.
Claudia Meyerer, an event and project manager with many years of experience in the pharmaceutical sector, among others, has come back on board at the Rosenheim-based company. She earned her degree in European Business Studies and previously worked for Proske in various positions from 2014 to 2017, most recently as Senior Project Manager Meetings & Events. She brings extensive experience in workforce planning and development. Most recently, she managed an eleven-person congress team at Amgen Implant/GBT Germany and completed training as an Agile Project Manager/Coach and New Work Expert.
Another familiar face in the Proske team is Elena Albrecht. She has been working for Proske in various positions since 2015. Most recently, she acted as an account manager for the owner-managed event management and marketing agency and was able to win framework agreements with new international customers for virtual projects and SMM last year, which was a very critical year for the industry. In the process, she successfully opened up new industries for Proske. Elena Albrecht’s other professional stations include ÖH Innsbruck and Makino Europe, where she was Event Marketing Manager.
About Proske GmbH
Proske GmbH has been offering customized solutions in 360°service for marketing and event management since 1986. Their expertise includes the development and implementation of Strategic Meeting Management Programs (SMMPs) – individually tailored to the specific requirements of each company as well as the execution of digital and non-digital events nationally and internationally on six continents.
August 2021
more news.
IN THE MEDIA
BANODIOP.DE
Der EVENTMANAGEMENT Podcast
Bano Diop´s recent podcast episode with Larissa Steinbäcker, Co-CEO at Proske, is all about duty of care, how the industry has changed through digitalization and what you need to consider bringing your SMM program to the next level.
July 2022
IN THE MEDIA
CIMUNITY.COM 06/2022
CIM Interview
Event technology is constantly evolving, which brings a high variety of solutions for different event types. Larissa Steinbäcker, Co-CEO at Proske and Christian Holtz, Digital Platform Specialist discussed what benefits the metaverse will deliver to the event industry.
June 2022
INNOVATION
BUSINESSTRAVELAWARDS.COM
Recognizing industry leadership, partnership and innovation
Proske has been nominated for the Business Travel Awards Europe 2022 together with the virtual & hybrid platform magnid within the category “Technology Innovation – Meetings & Events”.
June 2022
STRATEGY
GCB.DE 06/2022
Proske im GCB Verwaltungsrat
Larissa Steinbäcker wird am als neues Gremienmitglied in der Sparte „Eventagenturen/PCO/Verkehrsträger“ in den Verwaltungsrat des German Convention Bureaus gewählt.
June 2022
