THE PROSKE AGENCY EXPANDS ITS TEAM
Claudia Meyerer and Elena Albrecht head SMM Teams
Claudia Meyerer and Elena Albrecht will be the new Account Directors for well-known international customers from a wide range of industries. Both will take over six-person project teams with a focus on SMM – Strategic Meeting Management programs. Proske is regarded worldwide as an SMM expert. The tasks of the two new managers also include the expansion of existing accounts and the acquisition of new customers.
Claudia Meyerer, an event and project manager with many years of experience in the pharmaceutical sector, among others, has come back on board at the Rosenheim-based company. She earned her degree in European Business Studies and previously worked for Proske in various positions from 2014 to 2017, most recently as Senior Project Manager Meetings & Events. She brings extensive experience in workforce planning and development. Most recently, she managed an eleven-person congress team at Amgen Implant/GBT Germany and completed training as an Agile Project Manager/Coach and New Work Expert.
Another familiar face in the Proske team is Elena Albrecht. She has been working for Proske in various positions since 2015. Most recently, she acted as an account manager for the owner-managed event management and marketing agency and was able to win framework agreements with new international customers for virtual projects and SMM last year, which was a very critical year for the industry. In the process, she successfully opened up new industries for Proske. Elena Albrecht’s other professional stations include ÖH Innsbruck and Makino Europe, where she was Event Marketing Manager.
About Proske GmbH
Proske GmbH has been offering customized solutions in 360°service for marketing and event management since 1986. Their expertise includes the development and implementation of Strategic Meeting Management Programs (SMMPs) – individually tailored to the specific requirements of each company as well as the execution of digital and non-digital events nationally and internationally on six continents.
IN THE MEDIA
Artificial Intelligence as a win-win for the event industry
Larissa Steinbäcker, Co-CEO at Proske shares her thoughts how AI for events enhances attendee experiences and drive business growth in the digital age.
IN THE MEDIA
SUSTAINABLE EVENTS CONFERENCE – REPORT
Sustainability through Innovation: How technology is changing meetings and events
Sustainability and innovation are changing the meetings and events industry. Larissa Steinbäcker, Co-CEO at Proske, shares how innovation can drive sustainability and how Proske provides individualized consultation as strategic approach to meet clients needs for sustainability and digital technologies.
IN THE MEDIA
IMEX Daily News Online
Proske commits to sustainable meetings
With the growing demand for sustainable meetings and events, Proske is making sustainability a priority for client events.
Strong commitment to more sustainable meetings
Larissa Steinbäcker, Co-CEO at Proske has been appointed as new committee member on the MPI sustainability advisory board. Steinbäcker will strongly contribute to drive the topic sustainability further within the events industry.