Paving the way to success: New leadership duo at global event agency


  • After seven years at the company Larissa Steinbäcker takes the reigns as CO-CEO
  • Long term CFO Markus Struppler completes the leadership duo at Proske GmbH
  • This new leadership will pave the way to continued success as a leading outsourcing partner

Munich, 25th September 2021:

After the strongest financial year in its history, the 35-year-old events agency Proske GmbH will maintain its ongoing success with a new dual leadership team. Thanks to long term CFO Markus Struppler and home-grown new Co-CEO Larissa Steinbäcker, the event agency strengthens its management in preparation for a successful business transition. The two long standing employees are prized pillars within Proske GmbH, Steinbäcker and Struppler, will take over and run the leading outsourcing partner for Events and Strategic Meeting Management Programs (SMMP).

With Markus Struppler and Larissa Steinbäcker, the leadership at Proske GmbH is taken over by decisive individuals, who form the newly created dual leadership team. As CFO and Account Director Markus and Larissa, played important roles in the global event agency’s reinvention since 2020. During the Coronavirus pandemic the MICE industry was hit hard, but as a family-owned business, Proske GmbH established itself as a first mover in the digital event space. By developing a new SaaS platform for virtual meetings and events, the agency was able to transform itself from the ground up, and thereby achieved its greatest financial year to date. Chairman and Partner René Proske is brimming with anticipation for the new leadership duo:

“As a Chairman at Proske GmbH, I am very much looking forward to seeing the cooperation between the two and completely trust in this leadership composition. Through this decision we created the perfect basis on which we can build further successes in the future.”

Larissa Steinbäcker is the face of the ongoing progress at Proske GmbH, in which important values are retained and new approaches are formed to further optimise these values. Larissa lives with her husband and six-month-old daughter in Malta and works at the global agency remotely from there, at which she started as project manager seven years ago. During which the new Co-CEO took on several roles within Proske GmbH and rose through the ranks to become part of the leadership team.

“Larissa is an essential pillar of support, who exemplifies the business DNA at Proske and experienced it growing from the ground up. During her brilliant time as Account Director, her innovative approaches landed us global clients, from which the entire company would ensure lasting success”, claimed a pleased Markus Struppler about the joint dual leadership.

The new management style and new work structure that Larissa experiences through her work from Malta is another step Proske GmbH took to establish itself as a leading outsourcing partner for event and Strategic Meeting Management Programs. Thanks to his experience as long-term CFO of ATOSS Software AG or BayTech Venture Capital, Markus Struppler brings with him an unrivalled expertise in finance and controlling and compliance in management. After nearly ten years as CFO at Proske, Struppler will now, as Co-CEO, usher in a codesigned path to success.

“I am very pleased to have a leading expert in finance by my side through Markus, a long-term success guarantee for Proske. We get along outstandingly well and will lead the exciting and promising way Proske has to offer” says Larissa Steinbäcker about the announcement of Markus Struppler as a Co-CEO.

From now on, Steinbäcker and Struppler will jointly manage the fate of the event agency and target their combined expertise towards greater success. In addition to further developing their live formats, the focus will also be on the expansion of virtual and hybrid events. With their new leadership duo, Proske will solidify their position as a 360-degree agency for event outsourcing and Strategic Meeting Management Programs while simultaneously preparing for the return of live events.

About Proske

Proske is a leading outsourcing partner for Events and Strategic Meeting Management Programs (SMMP). The agency’s vision is to inspire the event industry and innovatively shape its fundamental changes. Proske supports its clients in how they can use event programs to achieve their local and global goals. The approach is to accompany our clients through all the steps and thus enabling them to outsource their interests to a desired degree in a structured and creative way. Proske offers comprehensive services in the areas of creativity, logistics and strategy consulting for sustainable SMMPs.  As a commitment to sustainable events, a virtual platform was designed that is used as a solution for different event formats.  Founded as a family business over 35 years ago, Proske is now one of the largest event agencies in Germany and internationally with over 80 employees, with offices in Rosenheim, Munich, and New York. More information under and

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