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Kommunikationsmanager 01/2017

Tagged in Posted by - 04-01-2017

Events – der Schlüssel zur erfolgreichen Kommunikation

Veranstaltungen spielen für Unternehmen eine entscheidende Rolle, wenn es darum geht, Botschaften zu vermitteln und Kommunikationsziele zu erreichen. Gegenüber anderen Kanälen haben sie Vorteile: Sie helfen, eine Marke emotional zu stärken, und schaffen damit eine intensivere Wirkung. Insbesondere kreative Elemente erhöhen die Wiedererkennung und damit den Markenwert. Um nachhaltige, messbare Ergebnisse zu erzielen, empfiehlt sich bei großen Unternehmen oder großem Veranstaltungsvolumen die Einführung Strategischer Meeting-ManagementProgramme (SMMP).

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René Proske

MD
When it comes to strategic meeting management, René is the one to know. He's worked his way through all touchpoints from the ground up, be it operative, marketing, strategy or HR; René really knows what makes a business tick. He's poured into Proske years of passion and sustained a productive and collaborative environment for all employees. Before joining Proske, René studied travel and tourism and worked with DER Travel Agencies and Tour Operators as well as landing key roles in global marketing and sales functions within the finance industry . Outside of Proske, René engages in key philanthropic activities that promote a culture of respect and appreciation for individuals and different cultures.René is a skilled industry speaker who combines his deep knowledge of how it all works with a profound understanding of company needs. All of which contributes to him being a driving force behind the growth and success of Proske. Under René’s leadership Proske has become one of the leading family owned European businesses in the industry.