News.

From the insiders.

Creative

the interactivity factor: the change in the way people take in information.

It seems like every day something’s changing.  If I just look at my life: I’ll watch a...


Posted by Georgina Janvier - 25.02.2016
SMMP

bringing a little street art creativity into corporate standardization

With the rise in importance of Strategic Meeting Management Programs (SMMP) as a solution f...


Posted by Georgina Janvier - 22.10.2015
Strategy

why events should be a key part of your marketing strategy

Coming from a background of in-house marketing the emphasis from global and or local direct...


Posted by Sharon Lucius - 22.10.2015
Creative

what should shrek, the minions and your next event have in common

Although corporate events aren’t often mentioned in the same cont...


Posted by Georgina Janvier - 18.10.2015
SMMP

success control in smmp

Already in the concept phase of a Strategic Meeting Management Program (SMMP) and need to think of success control a...


Posted by Markus Struppler - 17.10.2015